When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make.
I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is complex; it’s never a set-it-and-forget-it process. It requires testing and checking, and experimenting with all forms of advertising offers the best chance of showing you what is truly effective. In addition to display advertising, I suggest giving social a try.
In fact, social media recently became the most effective digital advertising channel for driving impressions, clicks, and conversions. These days, businesses are allocating on average 28% of their spend towards it.
The Social Media Advertising Beginner’s Guide for Twitter, Facebook and LinkedIn